L D Weiss, Inc.

Product Development

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Larry Weiss

As a kid, you probably wore UNDEROOS while eating Cocoa Pebbles and Fruity Pebbles Cereal. UNDEROOS was Larry's first entrepreneurial new product after he created Flintstones' Cocoa and Fruity Pebbles while brand managing Post Cereals. Later, in the 1980's as a consultant, then as head of the Development Division of Citibank, he directed worldwide development of pioneering consumer banking products and online financial applications including the relationship Citibank Account and customer-friendly interface for Citibank's proprietary ATMs.

Larry's Acme Consulting team, using Linescale R&D System, designed and developed the US Postal Service 24-hour Self-Service Automated Postal Centers, POS touch-screen counter systems and USPS.com website applications.

Larry has consulted on product development for CVS, Kraft/General Foods, Sonic Drive-In, Citibank, Aetna, Priceline.com, the US Postal Service, FreshDirect, Pitney Bowes, Lincoln Center, Chase Bank, Jenny Craig, Simon & Schuster and Marriott International. See list of products at http://gort.net/ProductIndex.htm

Larry owns Linescale R&D System, which solves product development and product management challenges. He has degrees in Psychology and Philosophy and Experimental Psychology from Boston University, further graduate work at University of Minnesota, and a dozen U.S. Patents.